FREQUENTLY ASKED QUESTIONS

SoBu Social Media Marketing

What Is Social Media Marketing?

Social media marketing is a targeted approach to marketing your local, Newcastle-based small business. The rise in popularity of social media has created this approach to marketing which involves sharing your message via the appropriate social media channels (such as Facebook, or Twitter) in order to get the attention of social media users who are interested in your business or your niche market. Social media marketing centres on content marketing and involves careful content creation and curation to engage audiences and promote you and your small business. If your social media marketing efforts are successful, your audience will then share your content with their audience thereby increasing your online reach, growing your audience and positively impacting your bottom line.

Who Needs Social Media Marketing?

The best answer is everyone. The reason is that social media marketing offers small businesses a targeted way to market their products or services to a large audience of individuals interested in your niche market. Marketing through social media also creates the opportunity to interact with your clients and customers in a much more personal way. With social media, you are able to offer real-time support so your clients, or shoppers in your online store can get answers to their queries right away. You're also able to interact with your audience in a familiar way that allows them to get to know you and your local business on a deeper level than is possible with print, newspaper or television advertisements. Social media also offers a personable way for you to get to know your customers. This personalisation will allow you to more effectively interact with your audience and offers guidance with regards to the direction future growth and evolution should take. 

If you're unsure what social media marketing can do for you, contact us for more information.

How Is SoBu Social Media Marketing Different?

There are a number of ways in which SoBu endeavours to set ourselves apart from the pack. Firstly, we recognise that our clients are at the core of our business. This knowledge guides SoBu's entire business model as we approach social media marketing by first answering the questions "what can we do for our clients today?" and "how can we surpass our clients' goals?" These are the questions which govern not only the social media strategy that we create and employ for our clients, but also our work ethic. We work tirelessly, with fervour and passion, to exceed everything you thought possible when it comes to social media marketing.

SoBu also recognises that each brand is unique and has unique needs. With this in mind, we offer customisable social media marketing, digital design and content creation packages that can be tailored to your specific needs so that you pay for only what you need and nothing that you don't. Before selecting the customised package that best suits you, we work with you to determine the best method to efficiently market you and your business and tell your story through the appropriate social media channels. Relying upon detailed social media marketing research, we help you determine which social media platforms best suit your brand and then deliver a social media marketing package across these platforms so that no facet of your audience is missed.

What Are Social Media Analytics?

Social media analytics are the tools that SoBu uses to measure the successful interactions your content is getting from your audience. Analytics are important because, without continually measuring the success of the content shared on social media, we do not have a clear picture of where we should go with future posts. Analytics tells us how content resonates with your audience. By continually assessing, and then reassessing your audience's engagement, we are able to improve upon the content that we create and curate in order to build upon your customers' experience with you and your business online. 

SoBu uses analytics and social media reporting which we include, free of charge, in all of our social media marketing packages. 

To learn more about the social media marketing services that we offer, and how we will help your business grow through social media marketing, contact us here.

How Do SoBu's Social Media Marketing Packages Work?

All of the social media marketing, contact creation and digital marketing and design services that SoBu offers are completely customisable and can be tailored to meet the unique needs of you and your small business.

To help us get a feel for your needs, and to get an idea of how we can best help you, when you engage SoBu's services, we send out a questionnaire with questions related to you, your business and your goals. We then recommend the services we feel will work well for you and your business in terms of reaching your goals and winning new business. Included with our recommendations is a cost breakdown of the services we offer. To help make social media marketing, content creation and digital marketing and design more accessible for small businesses through Newcastle and the Hunter Valley, we offer substantial discounts on all of the services we offer.

To request more information, or to receive a generalised quote for our services, contact us here.

What Other Services Does SoBu Offer?

SoBu is all about small business and sole-traders. Our passion and purpose is helping local businesses grow, reach their goals and win new businesses through digital marketing and beyond. To help you and your business, we are pleased to offer digital marketing and design services, content strategy, creation and implementation, as well as services designed for small businesses.

To learn more about the services SoBu offers, and to find out how we'll help you and your small business, contact us here.