LINKEDIN MARKETING

SoBu Social Media Marketing

While many business are aware of the importance of representing themselves on platforms such as Facebook, Twitter, Instagram and Pinterest, a social media platform that often gets overlooked when it comes to marketing is LinkedIn. Despite being one of the earlier social media platforms to be created, LinkedIn often finds itself ignored, and for this reason, getting your business' message out on this social media platform is both important and comparatively easy.

Social Media Marketing With LinkedIn

One of the most important things to remember when it comes to marketing your small business on LinkedIn, is that this platform is a formal and professional atmosphere. The professionalism of LinkedIn makes social media marketing on this platform unrealistic for many brands who have a more youthful and carefree message to spread. 

When it comes to deciding whether or not to share your small business' message on LinkedIn, SoBu Social Media Marketing will help. We offer customisable social media marketing packages to our clients because we know that each business' message is unique and is best told in a unique way. To help ensure that we are sharing your business' message in the most beneficial way, we will work with you to develop a clear strategy for helping you reach your goals through social media before beginning work on your account. Part of defining a clear social media marketing strategy will involve advising you on the social media platforms that are best suited to your business and sharing your messages with your customers. 

A Successful LinkedIn Marketing Strategy

Once we have determined that LinkedIn is a good fit for marketing your small business, we develop a social media marketing strategy with analytics at its core. Incorporated in that strategy is SoBu Social Media Marketing's insider knowledge on the best practice of marketing on LinkedIn. 

When it comes to social media marketing on LinkedIn, we recommend posting once per day Monday through Friday. These posts should go out mid-day and the copy which accompanies your posts should be no longer than 25 words. As LinkedIn is a professional social media channel, it is important that each post maintains that level of professionalism while being as succinct as possible. What this means is that, while you can cut corners on creating copy for other social media platforms, most especially Twitter, all copywriting on LinkedIn should be grammatically correct, absent of common internet slang and abbreviations and employ correct use of punctuation.

When it comes to marketing your brand on LinkedIn, SoBu Social Media Marketing offers a number of customisable marketing packages which incorporate LinkedIn into their strategy. 

To learn more about our LinkedIn Marketing services, contact us here.