Search Engine Optimisation

Search engine optimisation, or SEO as you might have heard it called, is a facet of digital marketing which helps increase the flow of traffic to your brand's website. The goal of SEO is to improve the ranking of your website so that, when a person searches for a term that is relevant to your brand's niche market, your website appears higher up on the search engine results page.

Why Is SEO So Important?

Google is, by far, the largest and most popular search engine. When a Google user performs a search, it is unlikely that they will look past the top five results displayed, and it is even less likely for them to click through to the second page of results. What this all means for your brand, is that if you're not at the top of the Google's search results, you're missing out on traffic to your website. Without traffic arriving at your website, conversion isn't happening.

What Google Wants

In digital marketing circles, search engine optimisation tends to get a bad rep. The reason for this, is the search engine "sins" committed by digital marketers in the 90's and early 2000's. Web designers would stuff their clients' pages full of keywords, without any valuable content, or they'd load up webpages with hidden text in order to grab Google's attention. The result was spammy websites that added no real value to Google's users.

In response to this, Google drastically changed their algorithms. Now, Google's web bots crawl the internet looking for content, website performance, website authority and user experience. In answer to the changes to Google, search engine optimisation took on a whole new form. 

In today's world, SEO works with Google's algorithms and optimises your website to ensure the best possible experience for visitors to your website.

We Know What Search Engines Look For

SoBu Social Media Marketing has a dedicated team of SEO professionals who know exactly what search engines want to to see in order to rank higher on a search engine results page. Our SEO team works tirelessly to ensure that no opportunity is missed when it comes to our clients' websites and they work closely with our Social Media account managers and content creation team to cement your brand as an authority within your niche market.

SoBu Social Media Marketing knows that each brand is unique, that is why we offer customisable search engine optimisation packages when can be tailored to meet your brand's needs so that you are getting the great services you need, and aren't paying for anything you don't. To learn more about how SoBu can help your brand go beyond followers, we invite you to contact us here. Our SEO team will be happy to answer any question you might have.